Marketing on the Internet | Business Online at Home - my blog!

The Internet literally offers thousands of free solutions that will support your marketing and advertising campaign. Some, naturally, are better than others and some may appear to be free at first but have hidden costs attributed to them if you want to use them for effective commercial purposes. There are however many fantastic free tools out there that I have tried and tested and it is definitely possible to build and market your business for ZERO COST using these tools. Why pay for online tools when there are fantastic free ones available that will massively benefit your business and that cost you absolutely nothing? This book will take you through some of the best tools available, will provide you with the top tips you need to succeed and will also give you a host of useful links to online resources. CONTENTS 10 Reasons Why Your Local Business Needs An Online Presence Getting Started ? Research Your Online Competition ? Choose A Business Domain ? Choose A Web-Host ? Create An Online Business Plan ? The Marketing Budget ? Designing The Sales Funnel Designing Your Website ? Use A Template Or A Site Builder ? Use A Script Or CMS ? Use A Web-Authoring Program ? Build It From Scratch ? Outsource It ? Types Of Sites Money Is In The List Content Is King ? Types Of Content ? Have A Marketing Press Kit Ready And Get Free Publicity ? Store Content Safely ? Send Content ? Check For Duplicate Content ? Keyword Density ? Import Content To Your Site From Rss Feeds ? What To Write About ? Check For Trends And Hot Topics ? Link To Similar Content ? Content Curation Be Social And Encourage Interaction ? Register In Listings And Directories ? Create Social Profiles ? Add Social Sharing Buttons To Your Site ? Encourage Interaction Through Reviews And Forums ? Host Webinars ? Contests, Surveys And Loyalty Programs ? Use Sms, Group Messaging And Qr Codes ? Test Your Product Before You Launch It ? Interview People In Your Industry ? Provide Customer Support Advertise ? Pay Per Click Programs ? Daily Offers Platforms Partner With Others ? Business-To-Business Online Partnerships ? Working With Affiliates ? Finding The Influencers ? Make Use Of Reward Programs ? Exchange Opinions And Expertise Monitor And Track Growth.

About the Author
Gabriela Taylor is an internationally educated Global Online Marketing Strategist and Consultant who?s worked with some of the world?s biggest brands in Telecommunications, Retail, Lifestyle and Advertising. A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certifed in Google AdWords and Analytics. She is the founder of Global N? Digital, a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices around the world and has also published several industry related books.

Biography
Gabriela Taylor is an internationally educated Global Online Marketing Strategist and Consultant who?s worked with some of the world?s biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics.

She is the founder of Global N? Digital, a consultancy firm specializing in Online Marketing services and Cross-Cultural business practices around the world and has also published several industry related books.

Must Have for Novice to Beginner!
I?ll be honest with you, on my top 10 list of favorite things is a good introductory business book. Make it a good introductory business book on social media and you are in the top 5 for sure! Luckily for you and me, Gabriela Taylor?s ?The Ultimate Guide to Building and Marketing your Online Business? is one of those books. Now I teach business and marketing to college students and I?m always looking for a book I can recommend, particularly since so many are hoping to eventually start their own business. In my opinion a good intro book should have the following things:

1. A foundation ? why do business owners and future owners need to know these things
2. Relevant information ? for example relevant sites that actually help business people
3. Useful information ? how to use sites effectively

This book does all three of those things. Gabriela presents a very good case for why businesses need to create an online presence in Chapter One. She quickly launches into a comprehensive list in each chapter of useful sites that can enhance any business, as well as explanations of how to use each one effectively. The chapters on creating a website and web content may be simplistic to those with existing websites but for a new business owner, they are clear and concise. The goldmine comes in the chapter on social media. I personally enjoyed reading over the various sites and tools that Gabriela provides.

I would recommend when you get this book (which you should if you are starting your own business or planning to do so), that you sit down with a note pad so you can write down all the sites/tools you want to use. There is so much information that you can easily forget something if you don?t write it down!

A great introduction & resource list
This is an impressively complete overview of most of the key issues involved in creating and growing an online business, with multiple useful links for every sub-topic.

This isn?t ?complete? in the sense that it provides all the info you?ll need, but instead it provides a relatively complete list of the issues & decisions you?ll need to address.

Each chapter covers many subjects, each of which could be (and mostly are) the subject of other full-length books.

I?ve been advising e-commerce retailers since 1997, and I don?t recall seeing a concise resource this useful. I recommend this book as a starting point for folks considering launching a new online business; it might be even more useful to business owners who?ve already fumbled with online businesses that haven?t gone anywhere.

Of course, I disagree with some of the advice here, and there are a few subjects I didn?t find addressed. But this book is a great starting point, which startups can return to time and again for more tips.

It?s not a perfect book, but it?s an excellent overview of a complex subject.
The Ultimate Guide To Building And Marketing Your Online Business With Free Tools

Source: http://iblog.at/terryfernandes/?p=7108

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